Label Label


Founded by sisters Lou Molly and Sal Flood, Label Label rephrases the familiar vocabulary of contemporary design towards enriched inclusivity and exquisite self-expression.

Guided by Lou's four decades of experience in the local fashion trade and Sal's extensive corporate background, the
pair's creative partnership was first born some 20 years ago. Fatigued by the unimaginative restrictions of high street fashion, the sisters travelled to Indonesia in 2002; examining the fabric traders' rich and varied textiles, and working
with local tailors to craft bespoke pieces.

Once back home, these custom creations never failed to catch the eyes of curious strangers on the street, eager to know how they could find similarly singular garments of their own. It soon became clear that the sisters' collaboration was not merely an outlet for their own innovation; it could also address glaring gaps in the Australian sartorial scene.